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B2C LEAD GENERATION SPECIALISTS

1.0 INTERPRETATION

1.1  In these Terms and Conditions and the Confirmation of Order save where the context otherwise requires the words and phrases below shall have the following meaning:

“The Company”

Data Rocks

“The Buyer”

The Purchaser of the Data.

“The Confirmation
Of Order”

The Company’s Sales Order signed by the Buyer to which these conditions are annexed.

“The Survey”

The Survey to be compiled and executed by or in conjunction with The Company which will contain the Product Questions and the Core Questions.

“The Product Questions”

The Question(s) to be included in the Survey in relation to the Buyer’s product category and or sub-category and or Question Criteria specified in the Sales Order.

“The Core Question”

The lifestyle questions to be formulated by The Company and included in the Survey, details of which are available on request.

“Response”

means one data record provided (or to be provided) by The Company to the Buyer containing one person’s answer(s) to the Product Questions, and that person’s name, postal address and/or telephone number and/or other information as specified on the Sales Order.

“Additional Responses”

Means any Responses obtained by The Company which exceed the order quantity set forth in the Sales Order.

“The Data”

One copy of the responses to the Product Questions and the Core Questions that are maintained by The Company or on its behalf provided to the Buyer either in paper, printed or other documentary form or in other digital form (or additionally, alternatively stored on The Company’s computer or that of its bureau at an additional rate to be agreed).

“The Fee”

The fee payable by the Buyer to The Company for the service and licence to be provided by The Company hereunder and calculated in accordance with clause 8 below a summary of which is set out in the section headed “Payment Terms” and “Fee” in the Sales Order.

“The Licence”

The licence granted under clause 5 below by The Company to the Buyer to use the data.

“The Delivery Date”

The date on which the Data is or will be delivered to the Buyer in whole or as Instalments.

“Order Quantity”

The estimate by The Company of the number of responses to the product questions which will constitute the Data.

“The Instalment”

The provision of each of a series of deliveries of data and the accompanying Licence.

“Names”

The name of each person who completes a Survey and also the name of each person identified on a completed Survey as a spouse/partner of the person who completed a Survey.

“Buyer Type”

“End User” means the person or entity who will actually use the Data for sales and/or marketing purposes. “Reseller” means the Buyer is purchasing the Data to sell to an End User or a Reseller.

“Agreement Type”

“Net Names” as stipulated in clause 8.4, “All Names” means Net Names does not apply and Buyer cannot claim credit for duplicates unless otherwise specified in The Confirmation of Order.

“Data Type”

“First Usage” means the responses to the Product Questions not sold by the Company before. “Second Usage” means data meeting the Buyer’s Question Criteria not sold more than once by the Company, as stipulated in clause 9.2.2. “List Rental” means data meeting the Buyers Question Criteria that may have been sold multiple times before.

1.2  The headings to the clauses in these Terms and Conditions are for the ease of reference only and shall not affect the interpretation or construction thereof.

2.0  TIMETABLE

2.1  The Company reserves the right at any time prior to the date of execution of the Survey to cancel this agreement and/or the Survey without incurring any liability other than liability which may not by applicable law be excluded or limited, in which event no part of the Fee shall be payable by the Buyer.

2.2  In the event that any delivery date shall be agreed between The Company and the Buyer, the Buyer acknowledges that such date shall be indicative only and that The Company shall not be liable for any loss or damage suffered by the Buyer as a result of
late delivery of the data.

3.0  USAGE

The Buyer acknowledges that The Company has the right in its sole discretion to amend the wording of the Core Questions, Product Question(s) and contents of the Survey at any time.

4.0  PROPRIETARY AND INTELLECTUAL PROPERTY RIGHTS

4.1  The property and the copyright and database rights (and all other intellectual property rights) in the Data, the Survey and the Product Questions shall at all times remain reserved or vested in The Company and The Company reserves the right to grant licences in respect of the Data and supply the same to any other party.

4.2  In the event of the Buyer being aware of any unauthorised use of any part of the Data, Buyer must notify The Company in writing forthwith.

5.0  LICENCE

5.1  Subject to clauses 4.1 and 8, in consideration of the Fee, The Company hereby grants to the Buyer the Licence upon and subject to these terms and conditions.

5.2  The Buyer, as an End User, shall have the right to use, but not copy, alter, manipulate, adapt or licence others to use, that part of the Data which is derived from responses to the Product Questions and or the Core Questions in accordance with The Confirmation of Order on one specific direct marketing campaign for a maximum period of twenty weeks. In the case of the Buyer being a Reseller, the Buyer may licence a maximum of one End User to use the Data as per these terms and conditions. For the benefit of doubt, the Buyer can resell the Data to a maximum of one End User where Buyer warrants that the End User shall have the right to use, but not copy, alter, manipulate, adapt or licence others to use, that part of the Data which is derived from responses to the Product Questions and or the Core Questions in accordance with The Confirmation of Order on one specific direct marketing campaign for a maximum period of twenty weeks.

5.3  The Company shall have the right to analyse that part of the Data which is derived from responses to the Product Questions and to formulate conclusions from such analysis and extract information from such part of the Data and shall be entitled to use such information (including information comprising such conclusions) at its sole discretion by way of the grant of licenses to third parties or otherwise provided that nothing herein shall permit The Company to reveal to any third party the replies to any Product Questions that related exclusively to the business of the Buyer.

5.4  The Buyer’s right to use that part of the Data which is derived from responses to the Product Questions shall be non-exclusive.

5.5  The Company will deliver the data as per the Data Delivery instructions listed on The Confirmation of Order.

6.0  THE COMPANY OBLIGATIONS

6.1  The Company will deliver the Data to the Buyer at the address specified in accordance with The Confirmation of Order.

6.2  The Company reserves the right to supply the Data in instalments (“Deliveries”) on varying dates (“Delivery Dates”).

6.3  The Company will only be obliged to supply replacement data for invalid records proven to equal or exceed 3% of the volume of the Data supplied.

6.4  In the event of any complaints or disputes concerning the Data supplied, The Company shall replace elements of Data only where the same is not in accordance with The Confirmation of Order, subject to the following:

6.4.1.1  In respect of ‘First Usage’ Data collected via online surveys, the Buyer shall return all disputed data for investigation to the Company within 14 days of the Delivery Date or as otherwise stated on The Confirmation of Order.
6.4.1.2  The Buyer must return all other disputed data for investigation to The Company via email at the specified address on the delivery notice within 21 days of the Delivery Date or as otherwise specified on The Confirmation of Order.
6.4.1.3  The Company has the right to provide replacement Data should a dispute be validated in accordance with its internal procedures and compliance criteria.
6.4.1.4  Where a dispute concerns the conduct or content of a Survey for First Usage data, in the event the Buyer requires call recordings thereof, the Buyer must pay for those recordings in advance at a cost of £5 plus VAT per recording, the recording(s) provided will only contain information relevant to the Buyer’s Product Questions. For the benefit of doubt, voice files are only available for First Usage data up to 56 days after delivery.

6.5  The Company shall use reasonable endeavours to keep confidential that part of the Data which consists of the Product Questions.

 

 

7.0  BUYER OBLIGATIONS

7.1  The Buyer undertakes to The Company that it will use the Data solely for the internal business purpose of the End User, and for the purpose only of use as a source of reference for its circulation by mail or by telephone or if applicable electronic mail to some of or all of the individuals listed in the Data.

7.2  The Buyer agrees with and warrants to The Company that any documents or other items mailed by or on behalf of the Buyer as a result of or following its use of Data will at all times comply with the current British Code of Advertising Practice, the British Code of Sales Promotion Practice and the ICSTIS Code and will contain nothing which infringes copyright or any other right of any third party or is defamatory, obscene, indecent or otherwise illegal or unlawful whether or not such a claim is justified or upheld. The Buyer further agrees and warrants that it will upon request by The Company forthwith supply to The Company copies of any such documents or other items.

7.3  In the event that any recipient of any documents or other items mailed by the Buyer objects to such mailing or requests that it ceases or asks for his or its name to be removed from any list the Buyer shall procure that such mailing ceases forthwith and shall inform The Company and provide The Company on a quarterly basis with particulars of any documents and other items mailed to that recipient and of the name and address to which they were sent.

7.4  The Buyer hereby undertakes to The Company that it will deliver to The Company any notice or other communication in respect of the Data received from the Data Protection Registrar on its receipt thereof.

7.5  The Buyer undertakes to The Company that it will at all times comply with the provisions of the Data Protection Act 1984 in respect of its use and storage of the data.

7.6  The Buyer warrants that the Question Criteria supplied is correct and complete.

7.7  The Buyer must supply the Question Criteria to the Company at least 7 days prior to the proposed delivery date and in the event of the Buyer failing to do this the Company reserves the right to recover from the Buyer any additional costs incurred.

7.8  The Buyer shall allow the Company to include in the Data a small percentage of seed and dummy data subject details for control purposes.

7.9  The Buyer and its servants and agents shall keep confidential all information concerning the business of the Company that it has obtained or received as a result of the performance of this Agreement; and

7.10  The Buyer must comply with the provisions of clause 6.4 above in relation to any complaints or disputes arising concerning Data supplied.

7.11  The Buyer undertakes to provide the Company with any notices it receives relating to any breach of the provisions of this clause 7 and the Buyer agrees to indemnify and hold the Company harmless in respect of any losses and costs (including reasonable legal costs) it might sustain as a result thereof.

7.12  In the case of regulated and or licensed market sectors, Buyer confirms that Buyer is covered by and adheres to regulations and licenses set out for said market sectors and therefore allows and covers The Company as a legal representative of Buyer to perform the duties  as set out in The Confirmation of Order. In the case of any financial loss to The Company resulting from performing the duties as set out within The Confirmation of Order in a regulated and or licensed market sector, Buyer agrees to fully indemnify and pay all such losses in full to The Company.

7.13  The Buyer agrees that The Company may change age groups given in the survey to fit the Buyer’s specific age groups where necessary.

8.0  PAYMENT

8.1  The Fee is exclusive of VAT which will be charged at the prevailing rate.

8.2  The Fee will be calculated by reference to the quantity of Data supplied and will be charged in bands at the rate set out in The Confirmation of Order or as a fixed fee as referred to in The Confirmation of Order.

8.3  In the event that the Fee shall be a fixed fee:

8.3.1  The Company shall deliver as the Data such quantity of Data as is available as shall equal the Order Quantity.
8.3.2  The Company shall be entitled to offer to the Buyer at a pro rata rate and calculated by reference to the Order Quantity and the flat fee, all additional Data.
8.3.3  The Company shall offer to its customers any additional Data which the Buyer shall decline to accept on such terms as the Company may determine.

8.4  In the event that the Company agrees to supply the Data for the purpose of duplication against other data held by the Buyer and on the basis that the Buyer shall only pay a proportion of the price reflecting the net names actually used (“Net Names Agreement”) any claim for credit for the unused proportion of Data:

8.4.1  Must be made within a period not exceeding 14 days from the date of delivery unless otherwise agreed in writing by the Company; and
8.4.2  must be supported by a written duplication report or certificate from a recognised data processing bureau or other independent agency approved in writing by the Company.

8.5  The Company reserves the right to charge interest on any sum not paid on a due date for payment at the rate of 2.5% per month or part thereof from the date due to the date such sum is received by The Company.

8.6  In the case where The Buyer cancels the order before the Order Quantity has been fully delivered, the Buyer agrees to pay in full for the order unless otherwise agreed on the Confirmation of Order.

9.0  WARRANTY AND LIMITATION OF LIABILITY

9.1  Save as specifically set out herein, the Company shall not be liable whatsoever (however arising) in relation to any loss suffered by the Buyer or any third party arising from the supply of the Data.

9.2  The Buyer acknowledges:

9.2.1  That the Company has no responsibility for and gives no warranty or representation as to the performance of the Data or the rate at which it converts into actual or eventual sales or payment activity; and
9.2.2  Any data description including the words “first”, “second” or “third” etc. usage data relates to the number of times the Company has sold the data. It cannot denote the preclusion of any other or prior distribution of the same or similar data by the data subject itself over which the Company has and can have no control.
9.2.3  The Company does not warrant that the Data is accurate or complete or that any information contained therein is accurate or complete and the Buyer shall not be entitled to refuse to pay any part of the Fee by reason of any error or admission which the Buyer may suffer as a result and any claim which the Buyer may have shall not exceed the Fee.
9.2.4  The employees and agents of the Company are not authorised to make oral or written representations concerning any Data Sales Order.
9.2.5  The Company shall not be liable for any damages or costs of whatever nature either in terms of loss of profits or consequential or otherwise which may arise as a result of any breach of these Terms and Conditions or The Confirmation of Order or if the Data quantity is less than the Order Quantity or any failure by the Company to perform any obligation hereunder due to causes beyond its reasonable control or any other circumstances which the Company could not reasonably foresee and provide against.
9.2.6  The Buyer shall not institute proceedings for damages for breach of these Terms and Conditions or arising from The Confirmation of Order after the expiration of one year from the date on which the Buyer became aware of the same or the date on which it ought reasonably to have become aware of the same.

10.0 TERMINATION

10.1  The Company may terminate this Agreement and Licence forthwith on giving written notice to the Buyer if:

10.1.1  The Buyer commits a serious breach of these Terms and Conditions and in the event of the breach being capable of being remedied shall have failed to remedy the breach within fourteen days after the receipt of a request in writing from the Company to do so; or
10.1.2  The Buyer fails to comply with any statutory demand or goes into liquidation or has passed a resolution for its winding up or an Administration Receiver appointed or a Petition presented to the Court for an Administrative Order or a Voluntary Arrangement; or
10.1.3  At any time prior to supply of the Data or the execution of the Survey the Company serves written notice to the Buyer of its intention to do so without incurring any liability other than liability which may not by applicable law be excluded or limited in which event no part of the Fee shall be payable by the Buyer.

10.2  In the event of any termination of this Agreement and Licence (irrespective of the reasons) the Buyer shall forthwith return the Data together (including all copies) with all other information which the Buyer might hold on or have received from the Company and confirm in writing that the Buyer has done so. Termination of this Agreement and Licence for whatever reason shall not affect the accrued rights or liabilities of either party.

11.0  ASSIGNMENT OF AND SUB-CONTRACTING

11.1  This Agreement nor the Licence is assignable or otherwise transferable by the Buyer.

11.2  The Company shall have the right to sub-contract any of its duties and obligations under this Agreement and Licence.

11.3  In the event that The Company has sub-contracted any of its duties and obligations such as data supply or Survey services, the Buyer shall not be liable for a refund or resupply of data prior to the Company receiving the same from the Subcontractor.

  1.  WAIVER

The rights of the Company shall not be prejudiced or restricted by any indulgence or forbearance extended by the Company to the Buyer and no waiver by the Company in respect of any breach shall operate as a waiver in respect of any subsequent breach.

  1.  NOTICES

Any Notices given under the Agreement shall be in writing and shall be sent by registered post or recorded delivery service addressed in the case of a Notice to the Company to the Company’s Registered Office and in the case of a Notice to the Buyer to the address of the Buyer or its representative or agent shown in The Confirmation of Order form. Notices may also be served by email or facsimile provided proof of sending is given. Any Notice that is given shall be deemed served if by post forty eight hours after posting and if by email or facsimile when despatched.

  1.  JURISDICTION

These Terms and Conditions shall be governed by and construed in all respects in accordance with English law and the Courts of England and Wales shall be the sole courts of jurisdiction.

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